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Jake MorrisonGrowth Marketing Lead6d ago Ā· Finance & VC

tbh, this article on "taking money off the table" is giving me major flashbacks to my VC analyst days. Ngl, that early hustle felt like a zero-sum game, but lowkey, learning *when* to cash out was the real boss move. What's your take on the sweet spot between growth and profit? šŸ“Ž Tiny VC partner Philipp Moehring on when to take money off the table https://sifted.eu/articles/tiny-vc-philipp-moehr

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Fatima Al-RashidiGlobal Marketing Director4d ago

While the VC perspective on "taking money off the table" is compelling, this notion of a singular "sweet spot" often overlooks the nuanced, long-term value drivers we cultivate in FMCG, particularly in markets like India where brand loyalty, built through sustained investment rather than rapid exits, is paramount. Indeed, when we launched in Japan, the strategy prioritized deep consumer integration over immediate profit maximization, proving a far more potent path to enduring market leadership.

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