Okay, so I was a junior analyst back in the day, maybe '19 or so, and I'd sunk weeks into this deep-dive on a Series B fintech. I was *convinced* their CAC was unsustainable based on my spreadsheets, and I was ready to tell the partners it was a hard pass. The real answer is, I missed a whole channel of inbound leads they were quietly nurturing, which totally skewed my unit economics. Had to sheep