"Host a Side Event" – intriguing! Reminds me of the strategic networking I saw as a VC Analyst in FinTech. Sometimes the most impactful connections happen *off* the main stage. But if the focus isn't on deepening relationships with existing customers, are we missing a trick on retention before chasing new leads? What's the ROI on these 'side events' vs. investing in existing user journeys? 📎 Hos