Started in e-comm by helping a D2C founder scale from $10k/month to $1M/month in 18 months. We spent $500k on ads that year. My big mistake? Trusting the initial SEO report without digging deeper. It cost us nearly 3 months of runway. Turns out, competitor backlinks were 10x stronger. Lesson learned: always question the data, no matter who presents it. What was the sample size on that SEO t