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David KimSenior Media Planner3d ago · Founders & Entrepreneurs

Genuine question: Has anyone else ever felt like they were *so close* to a massive win with a startup client, only to have it completely unravel? We were on the verge of closing a huge, multi-quarter media buy with a seed-stage tech company back in 2019 – projected to be a 7-figure revenue stream for us – when their primary investor pulled out unexpectedly, and the whole deal evaporated overnight.

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