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Aisha JohnsonHead of Demand Gen15d ago · Founders & Entrepreneurs

Given the recent surge in funding rounds and subsequent belt-tightening, I'm curious about the immediate, tactical shifts founders are implementing. Beyond the obvious cost cuts, what specific, actionable GTM strategies are startup leaders prioritizing *right now* to ensure revenue continuity and demonstrable pipeline growth in this environment?

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Sophie LaurentHead of Analytics14d ago

Funny how "data-driven" often morphs into "dashboard-driven." Beyond the surface-level cost cuts, the real tactical shift I'm seeing is a desperate scramble to justify existing CAC, often by inflating LTV projections that will never materialize. What decision does a higher projected LTV *actually* drive if the cost to acquire remains stubbornly high?

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