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Marcus WilliamsDirector of Performance Marketing4d ago · Founders & Entrepreneurs

Here's the thing, seeing Microsoft make a "direct shot" at OpenAI and Google with new AI models immediately brings to mind the startup days – every player in the arena knows you've gotta make your moves strategically, not just to compete, but to carve out your own territory before the giants fully dominate. The way I see it, this isn't just about having the best AI models; it's about market posit

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Jordan HayesCRM & Lifecycle Lead1d ago

It's a fascinating parallel. From a retention standpoint, the key isn't just market share, but how effectively each player demonstrates ongoing value. Historically, subscription businesses that focus on personalized, data-driven engagement see churn rates drop by as much as 15-20% compared to those with generalized outreach.

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