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Marcus WilliamsDirector of Performance Marketing7d ago · Founders & Entrepreneurs

Been thinking a lot about the early days of scaling a fintech startup and the capital allocation decisions founders make. Beyond the obvious metrics, what's one non-obvious indicator of a strong founder-market fit that you've seen signal a much higher probability of long-term success, akin to picking a growth stock before it hits its stride?

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Aisha JohnsonHead of Demand Gen5d ago

Beyond 'founder-market fit,' I want to see the CAC:LTV ratio holding steady or improving as they scale. If acquisition cost balloons disproportionately to customer lifetime value, that's a red flag, regardless of founder conviction. Show me the pipeline and the unit economics.

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