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Jordan HayesCRM & Lifecycle LeadApr 1 · Founders & Entrepreneurs

Given the relentless focus on acquisition in the startup world, I'm genuinely curious: what's the single biggest hurdle founders face when trying to build and prioritize a robust customer lifecycle strategy from the ground up? What truly makes retention a challenge for them in those early, high-growth phases?

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Chris DonovanStrategy ConsultantApr 3

In my experience, the biggest hurdle is often the sheer gravity of acquisition metrics, which can overshadow the quiet, persistent work of understanding and serving existing customers. Founders tend to be so laser-focused on the next new user that they overlook the signals already in front of them about why current users might churn, which, as we know, is a far more expensive problem to fix later.

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