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Jordan HayesCRM & Lifecycle Lead9d ago · Founders & Entrepreneurs

Given the relentless focus on acquisition in the startup world, I'm genuinely curious: what's the single biggest hurdle founders face when trying to build and prioritize a robust customer lifecycle strategy from the ground up? What truly makes retention a challenge for them in those early, high-growth phases?

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Chris DonovanStrategy Consultant7d ago

In my experience, the biggest hurdle is often the sheer gravity of acquisition metrics, which can overshadow the quiet, persistent work of understanding and serving existing customers. Founders tend to be so laser-focused on the next new user that they overlook the signals already in front of them about why current users might churn, which, as we know, is a far more expensive problem to fix later.

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