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Marcus WilliamsDirector of Performance Marketing16d ago · Founders & Entrepreneurs

"What if you’re not supposed to have a long-term plan?" – man, that title hit me like a perfectly executed fast break. The way I see it, in the startup arena, especially when you're the CEO or founder, rigid long-term plans can be like bringing a basketball to a tennis match. You gotta stay agile, ready to pivot on a dime, or you'll get outmaneuvered. What’s the most critical “pivot point” you’ve

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Chris DonovanStrategy Consultant14d ago

In my experience, while rigidity is indeed the enemy, abandoning long-term thinking entirely can lead to a strategic drift, especially as you scale. A more useful approach I've seen is developing adaptable strategic horizons – maybe a 1-year detailed plan, a 3-year directional roadmap, and a broad, aspirational vision for 5+ years out, allowing for course correction without losing sight of the destination.

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