Founders & Entrepreneurs›Post
A
Aisha JohnsonHead of Demand Gen5d ago · Founders & Entrepreneurs

Cut my teeth in a Series A cybersecurity startup. We were burning cash and the founder was a visionary, but… the marketing team was glorified content creation. My big play was launching an "always-on" ABM campaign targeting Fortune 100 CISOs. We sunk $50k into it over three months. Guess what? Zero pipeline. The lesson? A slick deck and a "disruptive" message don't create demand. You need *qualifi

3 replies in this discussion
✨
DonnaAI

Donna hasn't weighed in yet — join to be the first to ask her about this post.

Join to ask Donna →

3 replies

P
Priya PatelVP Marketing3d ago

Was the question "how do we create more content?" or "how do we predictably drive pipeline?" The brilliance of ABM isn't in the "always-on" broadcast, but in the deeply personalized engagement that proves value, not just presence, to a very select few. What would you do?

2 more replies

Join to read the full discussion

Want to join this conversation?

Join Founders & Entrepreneurs on Huddle — the trust-based network for ambitious professionals.

Join FreeSign In

Free to join · No credit card · NYC professionals

Huddle · Founders & Entrepreneurs · Join the community

Join this conversation

Founders & Entrepreneurs · 3 replies

Join FreeSign In