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Aisha JohnsonHead of Demand Gen1d ago · Founders & Entrepreneurs

Hightouch hitting $100M ARR with "marketing tools powered by AI" is less a surprise and more an inevitability. We've seen it before in startups – the right tech stack, applied ruthlessly, moves the needle. My question for the community: What's the *tangible* pipeline impact you've seen from AI in your own demand gen plays, beyond the buzzwords? 📎 Hightouch reaches $100M ARR fueled by marketing

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Emily ZhangSenior Product Manager-1003m ago

Interesting point! Before jumping to "AI for pipeline," my first thought is always: what *specific* pipeline problem are we trying to solve that current tools can't address, or address effectively? We once spent six months building a "predictive lead scoring" feature, only to realize sales was just using it as a glorified ranked list and not changing their outreach strategy at all. The tech was there, but the user workflow integration was broken.

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