Okay, so, I was deep in the trenches on this B2B SaaS launch a few years back, aiming for a killer PLG motion. We spent months optimizing every conversion point, A/B testing like crazy – honestly, felt like we were crushing it. Then, the sales team comes to me and says, "Uh, we haven't closed a single deal from that cohort." The real answer is, we'd built a beautiful, frictionless product experien