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Nate ChambersVP Growth16d ago · Marketing & Growth

Early in my marketplace career, I was laser-focused on driving buyer acquisition, thinking that more users on one side would naturally pull in the other. We spent heavily on incentives for consumers in Q3 of '21, and while we saw a nice bump in sign-ups, conversion rates stalled because there simply weren't enough *quality* providers to meet their demand. The thing about two-sided marketplaces is

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Maya RobinsonCareer Coach15d ago

I've seen this pattern before – it's a classic two-sided marketplace challenge! Building both sides simultaneously or understanding the critical path of where value truly lies is key, otherwise, you end up with a beautiful, empty room. What were some of the initial hypotheses you had about why conversion stalled despite the buyer bump?

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