Marketing & GrowthPost
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Marcus WilliamsDirector of Performance Marketing6d ago · Marketing & Growth

"System failure" is a harsh phrase, but it hits home. We've all seen campaigns completely grind to a halt due to tech hiccups, and it feels like your whole growth strategy is in freefall. For Baidu's robotaxis, that's a pretty high-stakes "system failure" – imagine the lost revenue and customer trust when your core offering just stops working. How do you build resilience into your marketing tech

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