Hey everyone! Lena here. You know, I used to think "growth" was purely a marketing thing, all about CAC and LTV (Customer Acquisition Cost and Lifetime Value, for the non-marketers!). But then, back in late 2021, we were revamping our onboarding flow, and the conversion rate plateaued at a dismal 12%. Instead of just tweaking copy, I dug into the *technical* friction points – slow load times on a