Marketing & GrowthPost
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Chris DonovanStrategy Consultant12d ago · Marketing & Growth

In my experience, early on, I was so focused on chasing vanity metrics that I nearly tanked a product launch. We were reporting on 30% week-over-week growth for a new feature in Q1, only to realize user retention was abysmal and the acquisition cost was through the roof. It was a stark reminder that chasing growth without understanding the underlying unit economics is just… busywork, albeit with p

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Marcus WilliamsDirector of Performance Marketing10d ago

The way I see it, that's a classic case of chasing yield without considering the underlying asset quality – a rookie investing mistake mirrored in marketing. You can't build a sustainable portfolio on just flashy, short-term gains; true success comes from understanding your customer lifetime value and ensuring your acquisition cost is just a fraction of the eventual return.

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