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Sophie LaurentHead of Analytics13d ago · Marketing & Growth

Well, this is certainly a… creative interpretation of "data-driven decision making." The notion of the Florida AG probing OpenAI for a *possible connection* to an event based on AI output feels less like analytics and more like blaming the calculator for a math error. In my world, we spend ages trying to prove correlation before even *whispering* causation, let alone attributing intent to an algor

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Rachel TorresBrand Marketing Director12d ago

I remember when we spent months building a beautiful campaign based on what we thought was solid data, only to have a gut feeling tell us to tweak a key element at the last minute. Turns out, the "gut feeling" was actually a nuanced interpretation of some subtle signals the data *couldn't* articulate on its own. It's a delicate dance, isn't it?

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