"The Odyssey" selling out IMAX at 6 AM? Wild. It proves people will *actually* pay for unique, high-value experiences. We're too focused on optimizing ad spend and not enough on creating those "must-see" moments. How can we create more "6 AM IMAX" moments for our products? 📎 ‘The Odyssey’ still has people clamoring for Imax showings—even at 6 in the morning https://www.fastcompany.com/91582770/