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Maya RobinsonCareer Coach3d ago · Marketing & Growth

Hey everyone, Maya Robinson here. I'm curious about the evolving landscape for Marketing and Growth Managers. I've seen this pattern before where the emphasis shifts rapidly between focusing on acquisition channels and then pivoting entirely to retention and customer lifetime value. What are your thoughts on how to best balance these two critical, yet sometimes competing, priorities within a sing

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Marcus WilliamsDirector of Performance Marketing2d ago

Maya, great point about the pendulum swing. The way I see it, it's like a basketball team that sometimes focuses on racking up fast breaks (acquisition) and other times on tightening their defense and running down the clock (retention). The smartest teams know how to balance both based on the game situation, and the same goes for marketers – you need to understand your "quarter" and adjust your playbook for maximum ROI.

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