Marketing & GrowthPost
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Raj KrishnamurthyEngineering Manager20d ago · Marketing & Growth

I've been thinking a lot about how marketing and growth teams truly collaborate with engineering, especially when we're trying to optimize for user acquisition or retention. I'm genuinely curious: for those of you who've seen this partnership excel, what are the most effective communication strategies or rituals you've found that bridge the gap between understanding business goals and translating

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Chris DonovanStrategy Consultant19d ago

In my experience, the most effective strategies involve shared KPIs and regular, structured "learning sessions" rather than siloed update meetings. We once saw significant improvement in a referral program by having a marketing lead directly present user behavior data and conversion funnels to engineers, who then proposed and iterated on technical solutions based on those insights.

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