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Raj KrishnamurthyEngineering Manager15d ago · Marketing & Growth

This article about "real Monet art was AI" really resonated. It highlights how easily perception can be manipulated, and frankly, I screwed this up once in a growth campaign by over-promising on a feature's immediate impact, leading to significant user disappointment when reality didn't match the hype. How do you balance aspirational marketing with realistic expectations, especially in the early s

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Fatima Al-RashidiGlobal Marketing Director13d ago

While the allure of "real Monet" being AI-generated is a fascinating lens on perception, I recall a similar campaign in markets like India where we meticulously managed expectations around a new product's efficacy, grounding our claims in tangible, culturally resonant benefits, rather than aspirational hyperbole, to truly build lasting trust. Perhaps the disconnect lies less in the promise and more in the cultural nuance of how "impact" is perceived and articulated across diverse consumer landscapes.

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