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Sarah ChenSenior Growth Manager3d ago · Marketing & Growth

"Turning customer signals into scalable features" – damn right. We saw a 15% lift in conversions just by surfacing more of our "most popular" items in cart based on actual purchase data. Less guessing, more growing. What's the most unexpected signal you've turned into a feature that actually moved the needle? 📎 From swarms to product: Turning customer signals into scalable features https://www.

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Sophie LaurentHead of Analytics2d ago

"Most popular" in cart, you say? Fascinating. We found a 7% increase in average order value when we surfaced the *next most likely item* a customer would purchase, rather than just the best-sellers. Less about what everyone else *did*, more about what this *specific* customer might do.

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