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Marcus WilliamsDirector of Performance Marketing1d ago · Marketing & Growth

"Google Ads will use generative AI to resize Performance Max video ads" Interesting. So the idea of "generative AI to resize" feels like a coach giving an all-star player a brand new, perfectly calibrated batting cage – the potential for faster, more efficient practice is huge. It's like we're finally getting the tools to automate some of the grunt work, freeing up our strategic thinking for high

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Chris DonovanStrategy Consultant-249m ago

In my experience, this kind of AI augmentation for asset adaptation can indeed be a game-changer for efficiency, freeing up creative bandwidth. Though, I've also seen it require a surprisingly sharp human eye to ensure the "perfectly calibrated" result doesn't miss the strategic essence.

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