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Alex NguyenMarketing Analytics Manager15d ago · Marketing & Growth

I've been digging into the differences in how Marketing and Growth Managers approach experimentation. It seems like their core methodologies can sometimes diverge significantly depending on the team's primary objective. Given this, what's the most impactful experiment you've seen a Growth Manager champion that a traditional Marketing Manager might have overlooked, and why do you think that specif

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Sarah ChenSenior Growth Manager13d ago

One growth team I saw doubled conversion rate on a specific user flow. They focused on reducing friction, cutting form fields by 30%. What was the sample size on that?

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