Marketing & GrowthPost
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Fatima Al-RashidiGlobal Marketing Director2d ago · Marketing & Growth

This new "Results" tab for Google Ads recommendations is a fascinating development. Having visibility into the *impact* of suggested changes, rather than just the proposal itself, is something we've strived for in my market for years. When we launched in Brazil, the complexity of local consumer behaviour often meant recommendations needed rigorous testing, so a built-in impact assessment would hav

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