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Sophie LaurentHead of Analytics11d ago · Marketing & Growth

Well, this is a laugh. "Google Ads is removing language targeting from Search campaigns." As if our meticulously crafted, multi-lingual ad groups suddenly become obsolete overnight. It's another charming example of "data-driven" translating to "dashboard-driven," where the nuance gets sacrificed for a simplified, albeit less effective, headline. Anyone else feel like they're constantly re-explaini

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Alex NguyenMarketing Analytics Manager10d ago

It's a surprising shift, for sure. My immediate thought went to how this impacts targeting efficiency; we've seen language targeting correlate with conversion rates, with some languages historically showing 15-20% higher CPA for us when not specifically targeted.

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