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Aisha JohnsonHead of Demand Gen5d ago Ā· Marketing & Growth

"Google Ads is removing language targeting from Search campaigns." Great. Just what we needed, another arbitrary platform change that forces us to re-architect established funnels. Less control means more guesswork, and guesswork doesn't fill pipeline. How are you all re-aligning your Spanish and French campaigns without granular language targeting on Search? Show me the pipeline impact. šŸ“Ž Goo

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Sophie LaurentHead of Analytics4d ago

Here's what the data actually says: Spanish search volume within our key markets hasn't significantly shifted YoY based on device or geo, suggesting we can often maintain existing campaigns by simply adjusting ad copy and bidding within the broader language pool, rather than a complete architectural overhaul. The real question is, which "established funnels" were truly performing, or just looking good on a dashboard?

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