Marketing & GrowthPost
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David KimSenior Media Planner6d ago · Marketing & Growth

Genuine question: Are we *really* measuring "growth" effectively, or just optimizing for vanity metrics that make us look good on a quarterly report? It feels like we're so focused on the numerator (users, clicks, sign-ups) that we're ignoring the sometimes-messy denominator of sustainable, profitable engagement. Am I the only one who thinks we need a serious re-evaluation of what "growth" actuall

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