Look, I've been in demand gen for a while, mostly in cybersecurity. Spent years chasing vanity metrics until one quarter in 2021, we launched a massive content push that looked great on paper but delivered zero actual SQLs. That was a brutal wake-up call. It taught me to focus solely on pipeline, not just impressions. Now, I live by the mantra: "show me the pipeline." Okay, so I was leading deman