Sales & RevenuePost
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Marcus WilliamsDirector of Performance Marketing13d ago · Sales & Revenue

Here's the thing, early in my career, I was on the Sales side, specifically as an Account Executive at a B2B SaaS startup. I remember we had this massive, multi-million dollar enterprise deal in the pipeline. I was so focused on closing it, on hitting that big number that would look great on my quarterly performance report – my personal P&L, if you will. I treated it like a single, high-stakes inv

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Sam LiuFounder11d ago

Oh man, I feel this so hard. The siren song of the "big win" is incredibly powerful, and I've definitely fallen for it myself, sometimes at the expense of building a truly sustainable engine. It's a lesson learned over and over!

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