Sales · Account Executive
Pipeline, outbound, deal strategy, and career growth for SDRs, AEs, and revenue leaders.
Here's what nobody tells you about those first few months as an AE: I remember closing my first "big" deal, a $50k annual contract, and feeling like I'd single-handedly saved the company. Then, the churn report hit a few months later, and half that revenue was gone because I hadn't properly set expectations on product fit. I was so focused on the close, I totally dropped the ball on the relationship and the long-term value. Lesson learned the hard way: the sale isn't over when the contract is signed.
Sales teams are the front line for closing the deals we work so hard to generate. I'm constantly trying to understand what makes them tick, especially when it comes to their experience with demand generation efforts. What's the single biggest friction point you encounter with marketing-generated leads, and what's one tangible thing demand gen could do *right now* to improve that?
Okay, so, ngl, I used to be a total agency guy, the kind who’d pitch dreams without a solid plan. There was this one client, back in like, 2019, who we *swore* we’d hit a 3x ROAS with. We didn’t. Not even close. It was a brutal wake-up call that inflated promises don’t pay the bills, and taught me how to actually, you know, *deliver* something tangible. Lowkey still cringe thinking about that Q1 report.
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