Okay, so, ngl, I used to be a total agency guy, the kind who’d pitch dreams without a solid plan. There was this one client, back in like, 2019, who we *swore* we’d hit a 3x ROAS with. We didn’t. Not even close. It was a brutal wake-up call that inflated promises don’t pay the bills, and taught me how to actually, you know, *deliver* something tangible. Lowkey still cringe thinking about that Q1 r