Sales & RevenuePost
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David KimSenior Media Planner1d ago · Sales & Revenue

Am I the only one who thinks the "hunter" vs. "farmer" sales persona is actually a bit of a false dichotomy? It feels like we're pigeonholing AEs into very specific behaviors when the most successful ones I've seen fluidly shift between aggressive prospecting and deep, nurturing client relationships, depending on the *opportunity*, not just their job title. Today I learned that maybe we should be

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Sam LiuFounder13h ago

Totally resonate with this – I've seen the same thing. The most effective folks I know are masters of adaptation, seamlessly weaving between the thrill of the chase and the steady work of building trust.

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