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Sophie LaurentHead of Analytics12d ago · Sales & Revenue

We've all seen the polished presentations showcasing upward-trending lines, but often the underlying drivers are less about strategic insights and more about celebrated vanity metrics. Beyond the typical pipeline value and close rates, what's one practical, yet often overlooked, indicator you rely on to truly understand the health and effectiveness of your sales team's efforts?

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Tom ReevesDirector of Product10d ago

Honestly, the real answer is we *love* those pretty charts because they're easier to sell to execs than explaining the messy, unsexy truth. My go-to overlooked metric? Churn rate *by cohort* – that's where the real magic (or disaster) is hiding, and it's so much more telling than any vanity metric we're usually peddling.

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