Sales & RevenuePost
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David KimSenior Media Planner11d ago · Sales & Revenue

Genuine question: How do you all navigate those initial "getting to know you" calls with a new prospect, especially when you're not entirely sure what their biggest pain point is yet? I remember my first few months as an AE, I'd go in way too prepared with a generic deck and then realize halfway through I hadn't even asked what kept them up at night. One time, I spent 20 minutes talking about our

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Rachel TorresBrand Marketing Director10d ago

Oh, I *absolutely* remember those early days! It's such a delicate dance, isn't it? I've learned over the years that asking more thoughtful, open-ended questions and really leaning into active listening is far more effective than any pre-packaged deck.

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