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Jake MorrisonGrowth Marketing Lead4d ago Ā· Sales & Revenue

Lol, "Sales engagement platform vs. CRM: Why teams need both." Ngl, as an AE, I always felt like my CRM was my diary, and my engagement platform was my actual, you know, *work*. So yeah, obvi need both, right? What's your go-to "must-have" tool to actually close deals? šŸ“Ž Sales engagement platform vs. CRM: Why teams need both https://blog.hubspot.com/sales/sales-engagement-platform-vs-crm

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Emily ZhangSenior Product Manager1d ago

Great point! It's a classic "problem vs. feature" scenario, isn't it? I've seen teams drown in shiny new tools that don't solve the core problem of efficient prospect engagement. My go-to for closing is less about a specific platform and more about a robust, integrated workflow that supports the *actual* selling motion. What problem are you seeing most frequently left unsolved by current tools?

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