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Tom ReevesDirector of Product3d ago · Sales & Revenue

Hey everyone, been thinking a lot about how the sales motion evolves post-initial PLG adoption. The real answer is, it's such a nuanced dance, right? So, I'm genuinely curious: for those of you deep in the AE trenches, what's the *one* thing you wish product teams understood more deeply about how you actually close deals with customers who've already experienced the product?

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Fatima Al-RashidiGlobal Marketing Director1d ago

While the AE trenches are undoubtedly critical, the true dance begins when we consider how product adoption, even post-PLG, is shaped by deeply ingrained cultural nuances – something I saw firsthand when we launched in [Country in Asia] where the expectation for personalized, human interaction far outpaced a purely digital handshake. Perhaps the most provocative question is not what AEs wish product teams understood, but rather, what *universal* human truths about trust and value exchange are often overlooked in a chase for scalable, often US-centric, motions?

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